Google brought about a significant change in mobile search ranking of every website on the internet with the introduction of its Mobilegeddon algorithm on April 21, 2015. According to this algorithm, it was mandatory for every website on the internet to be mobile-friendly. This changed the very base of Search Engine Optimization (SEO).
Google stated its terms for mobile-friendliness of websites including that it will affect the mobile search rankings, in every global language, and for every page of a website. Now, this may sound like a piece of cake but it actually is a lot of technicality to be borne and solved.
Below is an explanation of why Google introduced Mobilegeddon in the first place and why it is important to have a mobile friendly website today.
We Would be Fighting a Losing Battle Without a Mobile-Friendly Website
According to a study conducted in 2020, more than 68% of traffic on websites came from a mobile device while desktops only drove around 29.9% of the internet traffic. This extrapolates the kind of website user base a business might have with a mobile-friendly website.
Given below are the top factors that contribute to the absolute cruciality of mobile-friendliness of a business’ website.
Accessibility With Ease
People like to carry their technology around with them and they like to access things on the move. Since mobile devices are the most convenient to carry, users prefer things that are compatible with a phone.
More than half the people on the internet open any website on their phones and if they don’t like the interface or don’t find what they are looking for, they bounce back.
Therefore, it is very important to build a user- friendly website in order to make it highly accessible to users from any device.
Boosts Sales and Conversion
A well-designed and user-friendly website has more traffic and more conversions. And when the accessibility of the website is seamless across multiple devices, the conversion rates increase.
It is very important for a user to have a good experience on a website to either return or fill a form or take any other converting action. And mobile-friendliness of websites work in favor of that.
Trust is the ladder for a brand to climb to business growth. The more the brand is trusted by users, the more it grows. Whether it is a new base of users or an existing one, people need to be assured that they can trust your brand.
And your website is the index of your brand. If people are assured that they can access your website any time, it means they trust your website and ultimately your brand.
Inevitable for SEO
It is absolutely impossible for a website to rank on Google’s search engine result pages without mobile-friendly pages. Google’s algorithm auto-detects the interface of a webpage on all devices and does not allow haphazard-looking pages appear in search results.
This makes mobile-friendliness a top priority for a brand. A well-designed mobile-friendly website will have an upper hand in SEO rankings and be preferred by users as well as the crawler.
To Grab People’s Attention
It is evident that people have a short attention span and a mobile-friendly website loads faster which helps in retaining the user’s attention.
If a user experiences slow loading-speed of a website, he or she probably would bounce back. A high bounce rate of a web page is the last thing you would want Google to know.
Therefore, a mobile-friendly website that loads faster will not only grab your users’ attention but it is also a direct ranking factor for SEO.
A website is the forefront of a brand or business. It is absolutely crucial to keep it clean, updated, attractive, and beyond a doubt, mobile-friendly. Most of the users today do not even use a computer to access a website. This makes mobile-friendliness a top priority.
So, go ahead, run a thorough check of your website and make it compatible with every device.