Targeting people on email or messenger platforms is one of the most common ways of marketing a brand. This is a guaranteed way of getting leads as the target is certainly reached and so, the results to be obtained are certain as well. A perfect aspect of this technique is its applicability to firms of every scale – whether it is a startup or an established one.

A user list is a list of prospective clients who you can target over emails or any other platform and pitch your services and products to. A filterable list is one to which you can apply multiple filters to make your targeting more specific and work efficient.